Logo
Application
Website & Mobile App
Marketing
Business Cards
Bus Stop Add
Brand Experience: Peoria Bike Hire Project
Created the brand identity of a local bike hire scheme in Peoria called “ucycle”. Research determined that the audience might be wellness oriented and value health and/or sustainability. It might include students, residents, and tourists. Overall, a bike hire business would be presented as an alternative to public transit and driving that is convenient, healthy, and fun. The design challenge included creating a logo, bike wrap, mobile app, and marketing materials.
